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Marketing Lead Optimization Tool
$500M workforce software & hardware firm
Project Description
Tame three years of complex marketing data spread across multiple systems, and use it to increase lead conversion rates on future marketing spend.

Highgate revealed more than a dozen distinct lead "paths" that a prospect could take through people and systems, and showed how paths were predictive of ultimate conversion rates.
Outcomes
Delivered interactive data model for revealing "best path" for new leads to be processed to maximize conversion rates
Scored historic campaign investments by practical ROI
IMplemented system for continuous improvement of lead investments & routing
How Highgate Helped
Project Management
Data Discovery
Data Cleaning & Augmentation
Prompt Engineering
Executive Presentation
Rollout Planning
Project Statistics
3
Years of Data Processed
7
Raw Data Feeds
21
Distinct Lead Paths Discovered
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