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Marketing Lead Optimization Tool

$500M workforce software & hardware firm

Project Description

Tame three years of complex marketing data spread across multiple systems, and use it to increase lead conversion rates on future marketing spend.
Highgate revealed more than a dozen distinct lead "paths" that a prospect could take through people and systems, and showed how paths were predictive of ultimate conversion rates.

Outcomes

  • Delivered interactive data model for revealing "best path" for new leads to be processed to maximize conversion rates

  • Scored historic campaign investments by practical ROI

  • IMplemented system for continuous improvement of lead investments & routing

How Highgate Helped

  • Project Management

  • Data Discovery

  • Data Cleaning & Augmentation

  • Prompt Engineering

  • Executive Presentation

  • Rollout Planning

Project Statistics

3

Years of Data Processed

7

Raw Data Feeds

21

Distinct Lead Paths Discovered

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